Product Springboard was founded by Kate Cram, a senior product marketing and brand leader with over 20 years of experience guiding complex products to market across High-Tech, SaaS, and consumer brands.

​

Known for her ability to translate complexity into clarity, Kate combines analytical rigor with creative intuition to help organizations define positioning, align teams, and build product narratives that drive adoption and growth.

​

Her background spans enterprise technology, fast-moving SaaS environments, and award-winning consumer brand development—giving her a rare ability to connect deeply technical products with real human needs.

​

Kate is also the founder of Evelyn Jack™, a lifestyle and wellness brand created under Boshemian LLC. This work reflects her belief that the most successful products—and companies—are built through curiosity, resilience, and authentic connection.